The Museum of Modern Art (MoMA) has commissioned Richard Shemtov, president of Dune, to design new public seating for the museum’s lobby. The site-specific, custom seating will accommodate more than 10,000 daily visitors.

The new series, titled UNITY, is composed of a modular, non-directional linear form that can be arranged for endless configurations. “Most museum seating is linear or forward facing, usually toward the walls where the artwork is hung, however with the wavy form of UNITY you can choose where you want to sit and view the art from different vantage points,” says Shemtov. “A key component was to foster social interaction among the museum’s visitors.”

Scale and proportion was an important consideration amidst the museum’s high ceilings and broad columns. “For this project, the last thing I wanted to do was to create a distracting design that would compete with the artwork for attention,” Shemtov says.

The UNITY series will be manufactured locally by Dune at its Harrison, New Jersey factory. Installation is scheduled for Christmas 2012.

To learn more, visit dune-ny.com.