Celebrating its 50th national anniversary this year, the 2011 Salone Internazionale del Mobili welcomes expected 2,720 participants to the Milan Fairgrounds, Rho in Milan. Currently underway from April 12 -17, the annual expo also includes the International Furnishing Accessories Exhibition, the biennial Euroluce (International Lighting Exhibition), and SaloneUfficio (International Biennial Workspace Exhibition), and SaloneSatellite throughout the city. The exhibition features a new layout for exhibitors and an extended design sector, as well as a new Eurolace collection via four, single-story pavilions. (Visit our TalkContract blog for ongoing show coverage.)
“Innovation lies at the heart of all the events: innovation in people and in things, looking back at the past with an eye to the future,” reads a release from Cosmit/iSaloni in regards to its history. As a sign of its continued progress and development, Salone Internazionale del Mobili will debut the first “Salone del Mobile” and incorporate a mobc3 mobile platform for attendees with Smartphones (set up available at www.mobc3.com) that automatically links to the Saloni preview application and provides real-time information during the show, including show events, parking information, and local traffic updates.
Throughout the grounds, multiple installations honor of the expo’s milestone occasion and continued innovation. The Eurolace pavilion at Piazza della Scala-Piazza San Fedele features each evening from 8 p.m. to 11 p.m., a recreated lucus (an ancient sacred grove of trees with religious significance), called “The Arbour” (shown right). Designed by Attilio Stocchi, the display recreates this historic “city heart” and serves as a Theatrum Naturae, resonating with the recorded sounds of numerous bird species and depicting the movement of light throughout the day to reconnect the visitor with nature. Meanwhile, the “Principia – Forward Arts,” an exhibit at the Piazza Duomo, designed by Denis Santachiara in collaboration with the Solares Fondazione delle Arti, showcases the imagined future of design via a pathway through a “molecular” pavilion of eight rooms that reinterpret innovative scientific discoveries as creative works or audio, architectural, and industrial art.
Other Salone-related events in the City of Milan include the Triennale Design Museum has dedicated its fourth edition, entitled “Dream Factories,” on exhibit from April 5, 2011 through February 26, 2012, to those who have helped build and foster the Italian design system. In February, the theatrical performance “Great Hands, Without End The birth and ascent of design in Milan: the Castiglionis, Magistretti, Menghi, Sottsass, Viganò, Zanuso,” by Laura Curino and produced by Piccolo Teatro di Milano, was opened by Cosmit, in collaboration with Fondazione Giannino Bassetti, FederlegnoArredo, and the Milan and Monza-Brianza Chambers of Commerce.
The Salone Internazionale del Mobili has grown from 12,100 visitors with 328 exhibitors in 1961 to a total of 297,460 visitors in 2010. More information is available at www.cosmit.it.