IIDA awards Herman Miller, Keilhauer,
and Camira in its annual NeoCon® Showroom
and Booth Design Competition
Herman Miller’s showroom in The Merchandise Mart in Chicago took Best in Show and won the Showrooms Larger Than 4,000 Square Feet category in the 18th Annual NeoCon® Showroom and Booth Design Competition, presented by the International Interior Design Association (IIDA) in partnership with Contract magazine.
The competition honors standout spaces within the trade show for originality of design, visual impact, effective use of materials, and
the exceptional use of space, color, texture, and graphics. Winners are selected in four categories, ranging from large to small showrooms
and exhibitor booths as well as Best in Show.
Designed by the Herman Miller brand design team, the light and airy Herman Miller showroom has a sculpted ceiling plane. It introduces the company’s vision for the new landscape of work with Living Office,
a holistic approach to creating more natural and desirable workplaces.
The Herman Miller showroom
In the Showrooms of 4,000 Square Feet or Smaller category,
the award went to Keilhauer, designed by Michelle Bradley of Circle Design Inc. The Keilhauer space features art walls made of plastic tubing and acrylic balls that define smaller spaces without restricting traffic flow. Colorful backlit wall panels stand out against the otherwise neutral palette.
The Keilhauer showroom
For the second year in a row, the Camira Fabrics booth won in
the Booths of 400 Square Feet or Smaller category. Designed by Zoe Milnes of Camira Fabrics, the space displays the company’s offerings
on playful squares that form a Mondrian-like pattern on the wall.
The Camira Fabrics booth
Judging took place on June 9 and winners were presented with certificates at The Merchandise Mart. The judging panel included Viveca Bissonnette, FIIDA, Hollander Design Group; Ronnie Belizaire, IIDA, IMA Corporate Interiors; Jeff Hollander, IIDA, Hollander Design Group; Susanne Molina, IIDA, Klawiter & Associates; Rob Moylan, IIDA, SmithGroupJJR; and Laura Rush, IIDA, Interior Elements.
“The success with which the design solutions were able to seamlessly blend product types across multiple brand platforms was invigorating to see,” Bissonnette said, speaking on behalf of the judging panel. “The clarity of vision and deftness of execution present among this year’s showrooms and booths adds distinction to NeoCon® as an event, and contributes to the elevation of design for its attendees.”