design - features - retail design |
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Green Apple
Sept 11, 2009
-By Katie Weeks, Photography by David Pinter, Amy Herring, Colin Brice
 Photo by David Pinter, Amy Herring, Colin Brice.
As the general public's awareness of environmental issues rises on
a steady basis, so too does the debate over what it truly means to
be green. In this conversation, Green Depot, a Brooklyn-based
supplier of environmentally friendly and sustainable building
products, services, and home goods, seeks to prove two things
sustainable living is not: boring and unaffordable.
Since its founding in 2005, Green Depot has sought to make green
building products and services readily available as well as cost
competitive to facilitate the adoption of green practices into
standard construction. Targeting the trade, the company's showrooms
and distribution centers across the Northeast stock materials that
must pass through a filter examining their health, durability,
performance, life cycle, natural resource conservation, and energy
conservation.
In opening its first retail outlet for general consumers, it was
important that the new venue dovetail with this overarching
corporate philosophy. "Our mission is to demystify green because
green is such a nebulous term that means different things to
different people," explains Honey Berk, marketing director for
Green Depot. "The design of the store is meant for people to walk
in and see a green space that's not beige, not boring, not crunchy.
It's very colorful. The idea is to show people that green really is
affordable, easy, accessible, and the materials can be quite
beautiful."
True to its mission, it's fitting that rather than tearing down and
building new, the company commissioned New York-based architecture
and design firm Mapos to rehab and renovate a landmarked structure
on the Bowery in Manhattan. "The whole neighborhood is keeping with
the ethos of the company, with the idea of reuse and turning
something older into something new," says Berk.
Like many of its neighbors, the building—the 1885 Young Men's
Institute, the home of the city's first YMCA—had a storied history
and had once housed the studios of renowned artists Mark Rothko and
Fernand Léger as well as author William Burroughs. Remnants of past
tenants remained, including original glazed ceramic tile on the
wall, the YMCA's maple gymnasium flooring, and a swimming pool
added in 1915 that was cemented over in the passing decades. The
HVAC system was a patchwork of additions with pipes that still
served existing lofts in the floors above what would be Green
Depot's basement space and first-floor store. Most recently, the
space had served as a restaurant supply store, with tables and
chairs stacked chock-a-block to the ceiling.
While to some architects and designers these souvenirs would be
immediately discarded, to Mapos they served as an opportunity to
turn trash to treasure. "We actually directed the demo crew to keep
anything they found," says Caleb Mulvena, co-founder of Mapos. Adds
Colin Brice, co-founder, "Throughout the demo process and
continuing through construction, we went to the site often, and as
they peeled of layers of wallboard, paint, and junk, we'd find
amazing stuff, from an old door or finish to the oddity of the
brickwork. The ceiling was a beautiful, old, oak-beamed structure
with some interesting steel bracing, while the front windows had
these beautiful stone lintels in them. As stuff was taken away,
we'd step in and say, 'keep this' or 'take that out and save it for
re-use.' It was constant work with the demo team to make sure their
axes weren't flying too violently or quickly."
Among the finds: At the street front, existing brick finishes were
peeled away to reveal an original Queen Anne-style façade. A large
sliding fire door uncovered during demo was relocated to the front
room. A massive water heater that had been suspended in the
basement and was used to heat the original swimming pool was taken
down and cut into rings that were then converted into planters in a
back courtyard. The swimming pool itself was converted into a
storage room, while the locker room is now the manager's office,
with both spaces showcasing the original ceramic tiling. The
gymnasium's wood flooring was kept in the main retail area and at
the rear of the first floor. Windows onto a large light well were
uncovered and cleaned, bringing daylight down into the rear of the
first floor.
The design is a purposeful layering of old and new, and this
concept translates into the product displays and general visitor
experience. "The brief [Green Depot] gave us revolved around two
things. One was creating a series of experiences to help educate
consumers about what it means to be green, and second was
translating those experiences into a retail environment. They
stressed that the education component was equal to the design
component," says Brice. "We considered it a place where people
would need to discover and experience a host of things so we
focused on directing their movement through a series of interesting
features." Entering the store, for example, consumers see a
composition of building slices that demonstrate various facets of
green home construction. Moving on, they can pass through a
lighting area and play with various light bulbs, before moving on
to a colorful paint section. "Each element is strategically placed
so people can see the next step, and it pulls them through this
path of discovery using key merchandise elements," says Brice. All
the while, they are immersed in the reuse practiced in the space
itself, which is on track to receive LEED Platinum
certification.
who
Project/client: Green Depot. Architect, interior designer: Mapos,
LLC. Structural engineer: Ivan David Engineers &
Associates (IDEA). Mechanical/electrical Engineer: Shine
Engineering, P.A. General contractor: NYCT Development Corporation.
Construction manager: Green Depot. Lighting designer: Mapos, LLC
with Johnson Lighting Studio. Photographer: David Pinter, Amy
Herring, Colin Brice.
what
Paint: Ivy Coatings. Laminates, veneers: Nevamar. Dry wall:
QuietRock, Mold Resistant SheetRock. Masonry: salvaged brick.
Flooring: refinished existing wood floors, FSC certified Eco-Timber
Hickory, Self-Leveling Mapei. Ceiling: existing. Lighting fixtures:
Custom fluorescent T5 and LED par 30 hybrids. Glass: Solarban 70xl
tempered from OldCastle Glass. Seating, planters, accessories:
reclaimed. Tables, display fixtures, architectural woodworking,
cabinetmaking, signage: custom. Plumbing fixtures: American
Standard, Coroma, Toto, Julien Sinks, Dornbracht, Dyson.
where
Location: New York, N.Y. Total floor area: 7,000 sq. ft. No. of
floors: 2. Typical floor size: 3,500 sq. ft. Cost/sq. ft.:
$300.
ChetanGreen Apple
Sept 11, 2009
-By Katie Weeks, Photography by David Pinter, Amy Herring, Colin Brice
 Photo by David Pinter, Amy Herring, Colin Brice.
As the general public's awareness of environmental issues rises on a steady basis, so too does the debate over what it truly means to be green. In this conversation, Green Depot, a Brooklyn-based supplier of environmentally friendly and sustainable building products, services, and home goods, seeks to prove two things sustainable living is not: boring and unaffordable.
Since its founding in 2005, Green Depot has sought to make green building products and services readily available as well as cost competitive to facilitate the adoption of green practices into standard construction. Targeting the trade, the company's showrooms and distribution centers across the Northeast stock materials that must pass through a filter examining their health, durability, performance, life cycle, natural resource conservation, and energy conservation.
In opening its first retail outlet for general consumers, it was important that the new venue dovetail with this overarching corporate philosophy. "Our mission is to demystify green because green is such a nebulous term that means different things to different people," explains Honey Berk, marketing director for Green Depot. "The design of the store is meant for people to walk in and see a green space that's not beige, not boring, not crunchy. It's very colorful. The idea is to show people that green really is affordable, easy, accessible, and the materials can be quite beautiful."
True to its mission, it's fitting that rather than tearing down and building new, the company commissioned New York-based architecture and design firm Mapos to rehab and renovate a landmarked structure on the Bowery in Manhattan. "The whole neighborhood is keeping with the ethos of the company, with the idea of reuse and turning something older into something new," says Berk.
Like many of its neighbors, the building—the 1885 Young Men's Institute, the home of the city's first YMCA—had a storied history and had once housed the studios of renowned artists Mark Rothko and Fernand Léger as well as author William Burroughs. Remnants of past tenants remained, including original glazed ceramic tile on the wall, the YMCA's maple gymnasium flooring, and a swimming pool added in 1915 that was cemented over in the passing decades. The HVAC system was a patchwork of additions with pipes that still served existing lofts in the floors above what would be Green Depot's basement space and first-floor store. Most recently, the space had served as a restaurant supply store, with tables and chairs stacked chock-a-block to the ceiling.
While to some architects and designers these souvenirs would be immediately discarded, to Mapos they served as an opportunity to turn trash to treasure. "We actually directed the demo crew to keep anything they found," says Caleb Mulvena, co-founder of Mapos. Adds Colin Brice, co-founder, "Throughout the demo process and continuing through construction, we went to the site often, and as they peeled of layers of wallboard, paint, and junk, we'd find amazing stuff, from an old door or finish to the oddity of the brickwork. The ceiling was a beautiful, old, oak-beamed structure with some interesting steel bracing, while the front windows had these beautiful stone lintels in them. As stuff was taken away, we'd step in and say, 'keep this' or 'take that out and save it for re-use.' It was constant work with the demo team to make sure their axes weren't flying too violently or quickly."
Among the finds: At the street front, existing brick finishes were peeled away to reveal an original Queen Anne-style façade. A large sliding fire door uncovered during demo was relocated to the front room. A massive water heater that had been suspended in the basement and was used to heat the original swimming pool was taken down and cut into rings that were then converted into planters in a back courtyard. The swimming pool itself was converted into a storage room, while the locker room is now the manager's office, with both spaces showcasing the original ceramic tiling. The gymnasium's wood flooring was kept in the main retail area and at the rear of the first floor. Windows onto a large light well were uncovered and cleaned, bringing daylight down into the rear of the first floor.
The design is a purposeful layering of old and new, and this concept translates into the product displays and general visitor experience. "The brief [Green Depot] gave us revolved around two things. One was creating a series of experiences to help educate consumers about what it means to be green, and second was translating those experiences into a retail environment. They stressed that the education component was equal to the design component," says Brice. "We considered it a place where people would need to discover and experience a host of things so we focused on directing their movement through a series of interesting features." Entering the store, for example, consumers see a composition of building slices that demonstrate various facets of green home construction. Moving on, they can pass through a lighting area and play with various light bulbs, before moving on to a colorful paint section. "Each element is strategically placed so people can see the next step, and it pulls them through this path of discovery using key merchandise elements," says Brice. All the while, they are immersed in the reuse practiced in the space itself, which is on track to receive LEED Platinum certification.
who
Project/client: Green Depot. Architect, interior designer: Mapos, LLC. Structural engineer: Ivan David Engineers & Associates (IDEA). Mechanical/electrical Engineer: Shine Engineering, P.A. General contractor: NYCT Development Corporation. Construction manager: Green Depot. Lighting designer: Mapos, LLC with Johnson Lighting Studio. Photographer: David Pinter, Amy Herring, Colin Brice.
what
Paint: Ivy Coatings. Laminates, veneers: Nevamar. Dry wall: QuietRock, Mold Resistant SheetRock. Masonry: salvaged brick. Flooring: refinished existing wood floors, FSC certified Eco-Timber Hickory, Self-Leveling Mapei. Ceiling: existing. Lighting fixtures: Custom fluorescent T5 and LED par 30 hybrids. Glass: Solarban 70xl tempered from OldCastle Glass. Seating, planters, accessories: reclaimed. Tables, display fixtures, architectural woodworking, cabinetmaking, signage: custom. Plumbing fixtures: American Standard, Coroma, Toto, Julien Sinks, Dornbracht, Dyson.
where
Location: New York, N.Y. Total floor area: 7,000 sq. ft. No. of floors: 2. Typical floor size: 3,500 sq. ft. Cost/sq. ft.: $300.
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