-By Adam Figman

ID & Design International recently completed work on the Lotte Gwangbok, a 650,000 sq.-ft. department store located in the Gwangbok Harbor District of Busan, Korea. Designed by a project team consisting of president Sherif Ayad, project manager Jae Kyung Kim, and senior designer Olfat Ayad, the 11-floor space takes inspiration from the movement and energy of the area’s surrounding water.

A water theme is introduced on the main floor, where a huge atrium, chandeliers, and a floor with a jet stone pattern greet incoming guests. All of the site’s ceilings act as unique signatures, controlling the circulation and energy of the store. Fixtures, resting areas, and visual displays are spread out to enhance the visitor experience, while water and kinetic motion drive the store’s energy, relying on interior design to control the atmosphere.

The next three levels are geared toward the younger customers, with romantic and dramatic expressions strategically integrated around backlit glass and mosaic tiles.

Destination business, such as Kids, Home, and Lingerie, rule levels five through nine, with each department design aimed to reflect the consumer’s home experience.

The Lotte Gwangbok is intended to be an anchor of the revitalization of the area’s Port District. In 2012, a 150-story tower will be opening along the harbor, which should help to boost Busan’s local economy as well.