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HUGO BOSS and Callison Partner on Three New Retail Stores

Sept 3, 2008

Retail design firm Callison has been selected to partner with HUGO BOSS on the design development and implementation for three retail stores including a new specialty store in New York City's Meatpacking District. The new store, located at 401 West 14th Street, marks a departure from the brand's clean, straight lines, and leverages the rustic aesthetic of one of the neighborhood.

A curved dome lattice with embedded LED lighting juxtaposed with original brickwork, concrete flooring, and 20th century graffiti art creates a vivid showcase for the 4,915-sq.-ft. store slated for completion in fall 2008.

Callison is also partnering with HUGO BOSS on the design development and implementation of two additional stores in New York's SoHo district and Natick, Mass. The 9,200-sq.-ft. SoHo store, located at 555 Broadway, includes retail sales and ancillary support areas and is scheduled to open on Sept. 25, 2008. The Natick store opened on April 7, 2008 and accommodates approximately 6,000 sq. ft. of retail and support areas.



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ChetanHUGO BOSS and Callison Partner on Three New Retail Stores

Sept 3, 2008

Retail design firm Callison has been selected to partner with HUGO BOSS on the design development and implementation for three retail stores including a new specialty store in New York City's Meatpacking District. The new store, located at 401 West 14th Street, marks a departure from the brand's clean, straight lines, and leverages the rustic aesthetic of one of the neighborhood.

A curved dome lattice with embedded LED lighting juxtaposed with original brickwork, concrete flooring, and 20th century graffiti art creates a vivid showcase for the 4,915-sq.-ft. store slated for completion in fall 2008.

Callison is also partnering with HUGO BOSS on the design development and implementation of two additional stores in New York's SoHo district and Natick, Mass. The 9,200-sq.-ft. SoHo store, located at 555 Broadway, includes retail sales and ancillary support areas and is scheduled to open on Sept. 25, 2008. The Natick store opened on April 7, 2008 and accommodates approximately 6,000 sq. ft. of retail and support areas.
 


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