Shoe brand United Nude, which was founded by architect Rem Koolhaas
and Galahad JD Clark, opened a flagship store in Amsterdam on Oct.
22. Designed by brand creative director and architect Rem Koolhaas,
the interior design of the flagship store reflects characteristics
of the brand's products and DNA.
From injection-moulded shoes to high-end carbon fiber heels, United
Nude is "founded on conceptual design, elegance, and innovation."
The store is a “dark-shop” concept, which means it is completely
dark in all areas other than those where the products are showcased
and literally highlighted. The most important and prominent element
of the store design is the Wall of Light, a computer-controlled LED
wall that displays the United Nude products as works of art
encapsulated in geometric frames.
United Nude also plans to open flagship stores in Shanghai and New
York in early 2010.
—
Nielsen Business
Media
ChetanUnited Nude Opens New Amsterdam Flagship
Nov 3, 2009
Shoe brand United Nude, which was founded by architect Rem Koolhaas and Galahad JD Clark, opened a flagship store in Amsterdam on Oct. 22. Designed by brand creative director and architect Rem Koolhaas, the interior design of the flagship store reflects characteristics of the brand's products and DNA.
From injection-moulded shoes to high-end carbon fiber heels, United Nude is "founded on conceptual design, elegance, and innovation." The store is a “dark-shop” concept, which means it is completely dark in all areas other than those where the products are showcased and literally highlighted. The most important and prominent element of the store design is the Wall of Light, a computer-controlled LED wall that displays the United Nude products as works of art encapsulated in geometric frames.
United Nude also plans to open flagship stores in Shanghai and New York in early 2010.
—
Nielsen Business Media
Save
E-mail
Print
Most Popular
RSS
