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Cleveland B Spot Restaurant Flaunts Low Rider Design

20 May, 2010







Richardson Design is going hog wild for Iron Chef—and it’s not because of the show's steep culinary competition. The Cleveland-based design firm recently completed work on Iron Chef Michael Symon’s new B Spot Restaurant, which can only be described as biker chic. Located in Cleveland’s Woodmere suburb, the 90-seat venue combines old-school biker elements with a contemporary flair to give diners a unique, casual experience that is a diversion from downtown’s typical streamlined fare.

“Michael wanted to create the atmosphere of a casual biker bar and envisioned a Harley Davidson hanging from the ceiling, and his wife Liz wanted to have a vintage beer-can collection displayed prominently in the dining area,” says Scott Richardson, principal designer at Richardson Design, in a release. “But, we weren’t creating a theme restaurant, we realized we needed to be subtle and artistic in the way we interpreted this concept.”

The main highlight of the space is the eye-catching beer can wall visitors see upon entering B Spot. The wall incorporates the restaurant’s “B” logo in an innovative display of 1,750 vintage beer cans, which includes several hundred Symon’s operation manager Sam Lindsley.

When asked if he had any aversions to erecting a giant wall of aluminum cans in a high-end design, Richardson says, “I wouldn't necessarily say that I had any ‘hesitations’ other than the fact that beer cans by themselves, aren't terribly exciting. I knew that it would take a substantial quantity of them in order to create something impactful. It wasn't until we began to acquire them that we realized that collectively, they were quite beautiful from a graphic standpoint.”

Richardson describes that it was this artistic revelation that inspired him to treat the cans as a cohesive collection. “The cans themselves became almost like individual mosaics, or pixels in that once combined and arranged accordingly they could reflect something much greater,” he says.

Another design challenge was Symon’s desire to have a Harley Davidson hanging from the ceiling. Aside from the sheer weight of the request, Richardson did not want to play into the biker bar cliché. Using photographs of motorcycle parts he viewed online, Richardson created an arrangement of Harley Davidson parts into a deconstructed sculptural piece with pendant lighting, which now hangs from the ceiling.

“Scott took our ideas, put them to paper and then transformed them into reality…and it’s better than we even imagined during the planning stages,” Symon says in a statement.

Other elements of “recycled” design include fabricated rolling steel doors, a reconstructed cemetery fence that separates the restaurant from the neighboring retail areas, and the inclusion of old wood from an Ohio barn throughout.

“Michael wanted a one-of-a-kind destination burger experience for B Spot,” Richardson says in a statement. “The end product is part biker bar and part Michael Symon. From concept to execution, the restaurant completely embraces Michael’s personality and let’s his customers know what he’s all about.”

For more on the design of the B Spot, read Richardson’s blog.



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Cleveland B Spot Restaurant Flaunts Low Rider Design

20 May, 2010


Richardson Design is going hog wild for Iron Chef—and it’s not because of the show's steep culinary competition. The Cleveland-based design firm recently completed work on Iron Chef Michael Symon’s new B Spot Restaurant, which can only be described as biker chic. Located in Cleveland’s Woodmere suburb, the 90-seat venue combines old-school biker elements with a contemporary flair to give diners a unique, casual experience that is a diversion from downtown’s typical streamlined fare.

“Michael wanted to create the atmosphere of a casual biker bar and envisioned a Harley Davidson hanging from the ceiling, and his wife Liz wanted to have a vintage beer-can collection displayed prominently in the dining area,” says Scott Richardson, principal designer at Richardson Design, in a release. “But, we weren’t creating a theme restaurant, we realized we needed to be subtle and artistic in the way we interpreted this concept.”

The main highlight of the space is the eye-catching beer can wall visitors see upon entering B Spot. The wall incorporates the restaurant’s “B” logo in an innovative display of 1,750 vintage beer cans, which includes several hundred Symon’s operation manager Sam Lindsley.

When asked if he had any aversions to erecting a giant wall of aluminum cans in a high-end design, Richardson says, “I wouldn't necessarily say that I had any ‘hesitations’ other than the fact that beer cans by themselves, aren't terribly exciting. I knew that it would take a substantial quantity of them in order to create something impactful. It wasn't until we began to acquire them that we realized that collectively, they were quite beautiful from a graphic standpoint.”

Richardson describes that it was this artistic revelation that inspired him to treat the cans as a cohesive collection. “The cans themselves became almost like individual mosaics, or pixels in that once combined and arranged accordingly they could reflect something much greater,” he says.

Another design challenge was Symon’s desire to have a Harley Davidson hanging from the ceiling. Aside from the sheer weight of the request, Richardson did not want to play into the biker bar cliché. Using photographs of motorcycle parts he viewed online, Richardson created an arrangement of Harley Davidson parts into a deconstructed sculptural piece with pendant lighting, which now hangs from the ceiling.

“Scott took our ideas, put them to paper and then transformed them into reality…and it’s better than we even imagined during the planning stages,” Symon says in a statement.

Other elements of “recycled” design include fabricated rolling steel doors, a reconstructed cemetery fence that separates the restaurant from the neighboring retail areas, and the inclusion of old wood from an Ohio barn throughout.

“Michael wanted a one-of-a-kind destination burger experience for B Spot,” Richardson says in a statement. “The end product is part biker bar and part Michael Symon. From concept to execution, the restaurant completely embraces Michael’s personality and let’s his customers know what he’s all about.”

For more on the design of the B Spot, read Richardson’s blog.
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