design - designer profiles
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Designers of the Year 2010: Graft
30 January, 2010
Graft is a
productive bundle of contradictions. The five young partners collaborate on
every design even though they are now working out of Los Angeles, Berlin, and
Beijing. In their 12 years of practice, they've progressed from temporary
installations to varied buildings and on to master plans and major urban
developments, while insisting that they tackle only the projects that inspire
them. The bright colors and swooping lines of their exuberant hotels,
restaurants, and commercial interiors carry over into an ambitious project to
rebuild a devastated ward of New Orleans. Playful and serious, inventive and
socially responsible, there seems no limit to the potential of Graft.
The
venture started by chance. Gregor Hoheisel, Lars Krückeberg, Wolfram Putz, and
Thomas Willemeit studied architecture together at the Braunschweig Technical
University in north Germany and cemented their friendship by forming an a
capella jazz group. Like many Europeans, they found a new freedom in Los
Angeles, where two of them completed their graduate studies and decided to
establish an office there. They named it Graft to express the idea of a robust
crossbreed, analogous to grafting a shoot onto a genetically different host. The
partnership began as a commune, sharing a house and resolving, as Willemeit
recalls, "to do what we love, and that way we can't fail."
"We started out in
Hollywood and did a lot of temporary stage sets for art and film, and that
showed us what we could achieve with different materials and technologies," says
Krückeberg. "We are all driven by great stories, and we believe architecture can
be storyboarded like a movie." That attitude drew the interest of Brad Pitt, an
actor who easily might have become an architect. He worked with them on a house,
a studio, and plans for a visionary resort in the desert. Graft broadened its
scope by designing innovative installations for SITE Sante Fe, an interactive
children's exhibition at the Los Angeles County Museum of Art, and Moonraker, a
futuristic environment for Volkswagen near Los Angeles. The designers opened
offices in Berlin in 2001 and Beijing in 2003, and they thrived on the challenge
of engaging different cultures. "When we went back to Germany, we were cowboys,
the easy-going sunshine dudes from Hollywood," says Krückeberg. "Americans see
us as serious Germans, punctual and precise, and in China we are sophisticated
Westerners grafting ourselves onto local sensibilities."
Hoheisel has
settled in Beijing, but his colleagues constantly move around, staying in touch
by e-mail and conference calls. Twice a year they get together for a planning
session. "There's a salad bowl of ideas to begin with, and the partners push,
stir things up, and ask questions," explains Putz. "It's almost a Dadaistic
effort where you exchange half-finished paintings—a good business model for
content development. Always, there's a project leader, who stays in place until
the job is completed." Willemeit likens the consensual approach to a jam
session, in which each member of the group plays solo in turn, improvising on a
theme. "It's a strategy to provoke the unexpected—in contrast to a hierarchical
office, which tends to generate predictable solutions," he says.
Hotels
have proved fertile ground for Graft. One of its first major projects was the Q,
located just off the Kurfurstendamm in the fashionable hub of West Berlin. In
contrast to many design hotels, it is a seamless whole in which the same fluid
forms are used consistently from entry to guestroom. Red linoleum flows over
walls and floors, curving to accommodate shelves and wall benches, and stopping
short of the ceiling. Within the 200-sq.-ft. guestrooms, the beds curve up to
incorporate a tub and a slate-topped vanity, and a dark wood closet curves down
to provide a desk top on the opposite wall, leaving space for an enclosed shower
and toilet beside the entry. Thanks to this ingenious configuration and the
crisp black and white palette, the tiny rooms have an air of spacious
sophistication.
"In hotels you can crank up the volume because you live
there for only a few days," says Willemeit. For Hoheisel, "hotels are like stage
design—a refreshing place where guests can be someone else for a short time. But
travelers also want to enjoy the unique experience of a specific place, so we
try to infuse hotels with the local culture." He continues, "The Emperor in
Beijing is very close to the Forbidden City so we used traditional Chinese
colors for the interior and identified the rooms with graphic portraits of
different emperors. We just finished the Iveria, a big hotel in Tiblisi,
Georgia, which draws inspiration from cave dwellings and wine
culture."
Alejandra Lillo, who grew up in Argentina, recently became the
fifth partner and now heads the Los Angeles office. She was partner in charge on
the W Hotel in lower Manhattan, Graft's largest U.S. building to date, which is
scheduled to open in April. Located immediately adjacent to the site of the
World Trade Center, it enjoys fantastic views but has to contend with the somber
memories that will always haunt Ground Zero. "We wanted to open up compressed
spaces to vistas within and beyond by punching out as many openings as
possible," says Lillo. "But we also wanted to give the W a touch of edginess and
joie de vivre, and we came up with the concept of punk minimalism, imagining a
guy in a business suit with a pink Mohawk walking through the financial
district."
Restaurants provide an ideal canvas for Graft's love of
storytelling and fantasy. In Las Vegas, the firm designed Fix in the Bellagio
Hotel as a glowing cave framed by milled slats of wood. Still more exotic was
Gingko Bacchus, an upscale restaurant in Chengdu, the capital of China's Sichuan
province. "The design developed as a series of layers," explains Hoheisel. "We
started with the concept of treating the blacked-out circulation area as a
stream with the eight private dining rooms as boulders along one bank."
Stainless-steel lines set into the black granite floor evoke rippling water, and
this effect is echoed in the undulating wood ceiling.
The outer wall of
Gingko Bacchus is lined with high-resolution photos that put a fresh spin on
17th-century Dutch still-life paintings. These images are set behind one-way
mirrors, and the lighting is controlled by a timer on a 20-minute cycle. Details
are highlighted and then slowly fade to darkness, allowing diners to catch their
own reflections. In the private rooms, vegetables are abstracted in wallpapers
that range from artichoke green to red chili. Layered over these patterns are
reproductions of old-master paintings of Bacchus, the god of wine, printed onto
laser-cut sheets of stainless steel, with nymphs frolicking across the ceiling.
The Berlin office has employed a similar strategy of escapism for
dentists who seek to put their patients at ease. 'The trick is to work against
expectations," says Krückeberg. "Most dental clinics are white and smell of
disinfectant. For one client, we created a playful environment with the look of
sand dunes, the smell of espresso that the receptionist offers to each new
arrival, and cherry wood burning in an open hearth. Excited by the success of
this first venture down the street from the Q Hotel, a children's dentist
commissioned an equally joyful extravaganza from Graft. A blue wave links three
levels of the narrow storefront and evokes the underwater fantasies of Jules
Verne. "We take a holistic approach and try to appeal to all the senses," says
Hoheisel. "Light is important, as are the smell, acoustics, and sense of touch
as you move through the space. You can design a beautiful restaurant, but if you
can't enjoy a good conversation, you'll hate it."
Adaptive reuse also is
an important part of Graft's work. They transformed a ruined factory in the
former East Berlin into a complex of live-work spaces, exploiting its position
on a bend of the Spree river to create a magnet for young entrepreneurs. The
entry lies beyond two courtyards and a huge freight elevator that was part of
the factory serves as a mobile lobby. The original idea was to put a
receptionist in this spacious room, but the requirement that every German
workplace have natural light made that impossible. Instead, the designers
installed comfortable seating and a bar with music, colored lights, and videos
related to the floor being accessed. The journey takes at least a minute, and
the elevator has an after-hours role as a party space. Another adaptive reuse
project will soon take place in Moscow, where Graft triumphed over several other
prestigious firms to win a competition for the Russian Jewish Museum, to be
housed in a landmark building.
The pivotal project in Graft's brief
career may turn out to be Make it Right (MIR), an idealistic response to the
devastation of Katrina and the failure of the authorities to protect or re-house
the poorest residents of New Orleans. Brad Pitt, who loves the city and was
angered by its neglect, asked Graft to help in building 150 model homes for
residents of the Lower Ninth Ward who owned sites but couldn't afford to return.
"We designed two houses that would be sustainable, affordable, and
architecturally appropriate, but we realized we should not try to do everything
ourselves," says Krückeberg. The partners brought in William McDonough, a major
authority on sustainability, and Cherokee Gives Back, a charity run by a company
that cleans up contaminated sites. Together they selected 13 local, national,
and international architects to design a single-family residence. In a second
phase, eight architects designed two-family duplexes.
Each of the houses
was developed in close consultation with residents, who then made their choice
from the menu of possibilities. It was a learning experience on both sides.
Architects who usually work with other professionals were closely scrutinized by
people who had never imagined they could afford good design. "It was very
different from air-dropping a spectacular project in Ordos or some other
architectural zoo," says Hoheisel. "Here we were working face-to-face, and we
realized that architects can change people's lives." As Lillo observes, "The
task of the designer is to take every obstacle and turn it on its head to spur
an innovative solution. Everyone should share the benefits of sustainability. It
was truly moving to meet an owner boasting of his $3 electrical bill, and a
mother telling me that her children no longer suffer allergies since they moved
into their MIR house."
House Leader Nancy Pelosi called MIR a role model
for the nation. Graft has been fielding inquiries from other distressed
communities, and it collected the data and put it in a book, Architecture in
Times of Need. The firm also created Pink, an installation that was dreamed up
by Pitt and erected on the MIR site for the five weeks following Thanksgiving
2008. Inexpensively constructed from sheets of recyclable fluorescent pink
fabric, it comprised 150 house-like blocks in 12 different configurations to
anticipate the diversity of designs that would be realized over the next three
years. It focused public attention on the potential of MIR and triggered
donations from individuals around the world.
About 20 MIR houses have
been completed, and the rest should be in place by the end of 2011. All are
LEED-Platinum certified, making this the greenest community in the United
States. Beyond its social utility, this community points the way forward for
every architect and designer. As Krückeberg explains, "We can reclaim territory
that has been taken away by developers and specialists. Think global; act
local." As an example of this inclusive approach, Graft currently is developing
a sustainable electrical power generator for African villagers that could
dramatically improve their health and communications.
Gathered together
for a creative retreat, the partners reflect on how far they've come in 12
years. "We need to be flexible in a way our parents were not," says Krückeberg.
"If you don't move around, you won't have a job." The 40-something founders of
Graft share ideas, work until 3 a.m. when they need to, and fly around the world
without a second thought. "We are hosts and guests in every location, and that
keeps you off balance and makes you think," Willemeit cuts in. "We don't want to
specialize; we'd rather try everything."
Designers of the Year 2010: Graft
30 January, 2010
Ricky Ridecós
Graft is a
productive bundle of contradictions. The five young partners collaborate on
every design even though they are now working out of Los Angeles, Berlin, and
Beijing. In their 12 years of practice, they've progressed from temporary
installations to varied buildings and on to master plans and major urban
developments, while insisting that they tackle only the projects that inspire
them. The bright colors and swooping lines of their exuberant hotels,
restaurants, and commercial interiors carry over into an ambitious project to
rebuild a devastated ward of New Orleans. Playful and serious, inventive and
socially responsible, there seems no limit to the potential of Graft.
The
venture started by chance. Gregor Hoheisel, Lars Krückeberg, Wolfram Putz, and
Thomas Willemeit studied architecture together at the Braunschweig Technical
University in north Germany and cemented their friendship by forming an a
capella jazz group. Like many Europeans, they found a new freedom in Los
Angeles, where two of them completed their graduate studies and decided to
establish an office there. They named it Graft to express the idea of a robust
crossbreed, analogous to grafting a shoot onto a genetically different host. The
partnership began as a commune, sharing a house and resolving, as Willemeit
recalls, "to do what we love, and that way we can't fail."
"We started out in
Hollywood and did a lot of temporary stage sets for art and film, and that
showed us what we could achieve with different materials and technologies," says
Krückeberg. "We are all driven by great stories, and we believe architecture can
be storyboarded like a movie." That attitude drew the interest of Brad Pitt, an
actor who easily might have become an architect. He worked with them on a house,
a studio, and plans for a visionary resort in the desert. Graft broadened its
scope by designing innovative installations for SITE Sante Fe, an interactive
children's exhibition at the Los Angeles County Museum of Art, and Moonraker, a
futuristic environment for Volkswagen near Los Angeles. The designers opened
offices in Berlin in 2001 and Beijing in 2003, and they thrived on the challenge
of engaging different cultures. "When we went back to Germany, we were cowboys,
the easy-going sunshine dudes from Hollywood," says Krückeberg. "Americans see
us as serious Germans, punctual and precise, and in China we are sophisticated
Westerners grafting ourselves onto local sensibilities."
Hoheisel has
settled in Beijing, but his colleagues constantly move around, staying in touch
by e-mail and conference calls. Twice a year they get together for a planning
session. "There's a salad bowl of ideas to begin with, and the partners push,
stir things up, and ask questions," explains Putz. "It's almost a Dadaistic
effort where you exchange half-finished paintings—a good business model for
content development. Always, there's a project leader, who stays in place until
the job is completed." Willemeit likens the consensual approach to a jam
session, in which each member of the group plays solo in turn, improvising on a
theme. "It's a strategy to provoke the unexpected—in contrast to a hierarchical
office, which tends to generate predictable solutions," he says.
Hotels
have proved fertile ground for Graft. One of its first major projects was the Q,
located just off the Kurfurstendamm in the fashionable hub of West Berlin. In
contrast to many design hotels, it is a seamless whole in which the same fluid
forms are used consistently from entry to guestroom. Red linoleum flows over
walls and floors, curving to accommodate shelves and wall benches, and stopping
short of the ceiling. Within the 200-sq.-ft. guestrooms, the beds curve up to
incorporate a tub and a slate-topped vanity, and a dark wood closet curves down
to provide a desk top on the opposite wall, leaving space for an enclosed shower
and toilet beside the entry. Thanks to this ingenious configuration and the
crisp black and white palette, the tiny rooms have an air of spacious
sophistication.
"In hotels you can crank up the volume because you live
there for only a few days," says Willemeit. For Hoheisel, "hotels are like stage
design—a refreshing place where guests can be someone else for a short time. But
travelers also want to enjoy the unique experience of a specific place, so we
try to infuse hotels with the local culture." He continues, "The Emperor in
Beijing is very close to the Forbidden City so we used traditional Chinese
colors for the interior and identified the rooms with graphic portraits of
different emperors. We just finished the Iveria, a big hotel in Tiblisi,
Georgia, which draws inspiration from cave dwellings and wine
culture."
Alejandra Lillo, who grew up in Argentina, recently became the
fifth partner and now heads the Los Angeles office. She was partner in charge on
the W Hotel in lower Manhattan, Graft's largest U.S. building to date, which is
scheduled to open in April. Located immediately adjacent to the site of the
World Trade Center, it enjoys fantastic views but has to contend with the somber
memories that will always haunt Ground Zero. "We wanted to open up compressed
spaces to vistas within and beyond by punching out as many openings as
possible," says Lillo. "But we also wanted to give the W a touch of edginess and
joie de vivre, and we came up with the concept of punk minimalism, imagining a
guy in a business suit with a pink Mohawk walking through the financial
district."
Restaurants provide an ideal canvas for Graft's love of
storytelling and fantasy. In Las Vegas, the firm designed Fix in the Bellagio
Hotel as a glowing cave framed by milled slats of wood. Still more exotic was
Gingko Bacchus, an upscale restaurant in Chengdu, the capital of China's Sichuan
province. "The design developed as a series of layers," explains Hoheisel. "We
started with the concept of treating the blacked-out circulation area as a
stream with the eight private dining rooms as boulders along one bank."
Stainless-steel lines set into the black granite floor evoke rippling water, and
this effect is echoed in the undulating wood ceiling.
The outer wall of
Gingko Bacchus is lined with high-resolution photos that put a fresh spin on
17th-century Dutch still-life paintings. These images are set behind one-way
mirrors, and the lighting is controlled by a timer on a 20-minute cycle. Details
are highlighted and then slowly fade to darkness, allowing diners to catch their
own reflections. In the private rooms, vegetables are abstracted in wallpapers
that range from artichoke green to red chili. Layered over these patterns are
reproductions of old-master paintings of Bacchus, the god of wine, printed onto
laser-cut sheets of stainless steel, with nymphs frolicking across the ceiling.
The Berlin office has employed a similar strategy of escapism for
dentists who seek to put their patients at ease. 'The trick is to work against
expectations," says Krückeberg. "Most dental clinics are white and smell of
disinfectant. For one client, we created a playful environment with the look of
sand dunes, the smell of espresso that the receptionist offers to each new
arrival, and cherry wood burning in an open hearth. Excited by the success of
this first venture down the street from the Q Hotel, a children's dentist
commissioned an equally joyful extravaganza from Graft. A blue wave links three
levels of the narrow storefront and evokes the underwater fantasies of Jules
Verne. "We take a holistic approach and try to appeal to all the senses," says
Hoheisel. "Light is important, as are the smell, acoustics, and sense of touch
as you move through the space. You can design a beautiful restaurant, but if you
can't enjoy a good conversation, you'll hate it."
Adaptive reuse also is
an important part of Graft's work. They transformed a ruined factory in the
former East Berlin into a complex of live-work spaces, exploiting its position
on a bend of the Spree river to create a magnet for young entrepreneurs. The
entry lies beyond two courtyards and a huge freight elevator that was part of
the factory serves as a mobile lobby. The original idea was to put a
receptionist in this spacious room, but the requirement that every German
workplace have natural light made that impossible. Instead, the designers
installed comfortable seating and a bar with music, colored lights, and videos
related to the floor being accessed. The journey takes at least a minute, and
the elevator has an after-hours role as a party space. Another adaptive reuse
project will soon take place in Moscow, where Graft triumphed over several other
prestigious firms to win a competition for the Russian Jewish Museum, to be
housed in a landmark building.
The pivotal project in Graft's brief
career may turn out to be Make it Right (MIR), an idealistic response to the
devastation of Katrina and the failure of the authorities to protect or re-house
the poorest residents of New Orleans. Brad Pitt, who loves the city and was
angered by its neglect, asked Graft to help in building 150 model homes for
residents of the Lower Ninth Ward who owned sites but couldn't afford to return.
"We designed two houses that would be sustainable, affordable, and
architecturally appropriate, but we realized we should not try to do everything
ourselves," says Krückeberg. The partners brought in William McDonough, a major
authority on sustainability, and Cherokee Gives Back, a charity run by a company
that cleans up contaminated sites. Together they selected 13 local, national,
and international architects to design a single-family residence. In a second
phase, eight architects designed two-family duplexes.
Each of the houses
was developed in close consultation with residents, who then made their choice
from the menu of possibilities. It was a learning experience on both sides.
Architects who usually work with other professionals were closely scrutinized by
people who had never imagined they could afford good design. "It was very
different from air-dropping a spectacular project in Ordos or some other
architectural zoo," says Hoheisel. "Here we were working face-to-face, and we
realized that architects can change people's lives." As Lillo observes, "The
task of the designer is to take every obstacle and turn it on its head to spur
an innovative solution. Everyone should share the benefits of sustainability. It
was truly moving to meet an owner boasting of his $3 electrical bill, and a
mother telling me that her children no longer suffer allergies since they moved
into their MIR house."
House Leader Nancy Pelosi called MIR a role model
for the nation. Graft has been fielding inquiries from other distressed
communities, and it collected the data and put it in a book, Architecture in
Times of Need. The firm also created Pink, an installation that was dreamed up
by Pitt and erected on the MIR site for the five weeks following Thanksgiving
2008. Inexpensively constructed from sheets of recyclable fluorescent pink
fabric, it comprised 150 house-like blocks in 12 different configurations to
anticipate the diversity of designs that would be realized over the next three
years. It focused public attention on the potential of MIR and triggered
donations from individuals around the world.
About 20 MIR houses have
been completed, and the rest should be in place by the end of 2011. All are
LEED-Platinum certified, making this the greenest community in the United
States. Beyond its social utility, this community points the way forward for
every architect and designer. As Krückeberg explains, "We can reclaim territory
that has been taken away by developers and specialists. Think global; act
local." As an example of this inclusive approach, Graft currently is developing
a sustainable electrical power generator for African villagers that could
dramatically improve their health and communications.
Gathered together
for a creative retreat, the partners reflect on how far they've come in 12
years. "We need to be flexible in a way our parents were not," says Krückeberg.
"If you don't move around, you won't have a job." The 40-something founders of
Graft share ideas, work until 3 a.m. when they need to, and fly around the world
without a second thought. "We are hosts and guests in every location, and that
keeps you off balance and makes you think," Willemeit cuts in. "We don't want to
specialize; we'd rather try everything."
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