The American Society of Interior Designers (ASID) has made three appointments to its senior team. Pictured left to right, Kevin Mulvaney is the new vice president for strategic marketing and communications, Matthew DeGeeter joins the organization as director of engagement, and Andy Whittaker serves as director of market research.
In his new role heading up communications and marketing operations, Mulvaney will develop ASID’s message, content, and brand strategy while serving as chief spokesperson and ambassador. He also will oversee a team responsible for events, media relations, and editorial activities, including its website, social media, newsletters, and ASID ICON magazine. Most recently, Mulvaney was vice president of marketing and communications at the Vinyl Institute. He also has been a partner of ASID through its Emerging Professional programs and chapter leadership conferences.
As director of engagement, DeGeeter—who joins ASID following five years as an interior designer at Perkins+Will—ensures that the organization represents the interests of interior designers and the interior design community. He will provide members at all stages of their careers with tangible value for their membership through programs such as leadership training, networking, sharing of best practices, and community service initiatives. DeGeeter has held leadership roles with ASID for three years, serving first as chair of the Emerging Professional Advisory Council and most recently as director-at-large of the board of directors.
With a background in research design and implementation, Whittaker will provide ASID with evidence-based surveys, interior design industry trends, white papers, and the annual “State of the Industry” report. By using quantitative, qualitative, and analytical tools and methodologies to make assessments, Whittaker will help develop and guide business strategies and ROI for interior designers, as well as derive action items that will enable ASID to better serve its members.
“These dynamic leaders will help elevate ASID to the next level, driving the organization and the interior design profession into the future and responding to the changing needs of the industry,” said Randy Fiser, ASID executive vice president and CEO, in a statement. “Each of them has a proven track record of being forward thinking with a passion for delivering value to members each and every day.”