Bjarke Ingels Group (BIG) has been selected to design a new museum for luxury watchmaker Audemars Piguet in Le Brassus, Switzerland. The Danish architectural firm — in collaboration with HG Merz, Luchinger & Meyer, and Muller Illien — proposes a 25,800-square-foot intertwined spiral-shaped pavilion called Maison des Fondateurs that blends concrete, brass, wood, and stone.
The roof comprises a single sheet of brass-clad metal that undulates to create a series of openings that allows daylight and views of exhibits. Through the use of a double spiral, the museum’s three workshops form one continuous workspace surrounded by galleries. The double spiral also intersects the existing museum building, giving visitors access to the attic and vaulted spaces in the lower floor.
“Watchmaking, like architecture, is the art and science of invigorating inanimate matter with intelligence and performance,” Bjarke Ingels, founding partner of BIG, said in a statement. “For the Maison des Fondateurs, we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic whole.”