Jeffrey Beers International (JBI) has completed work on Ballpark Village, a multilevel sports and entertainment complex celebrating two popular St. Louis icons: the Cardinals baseball team and Budweiser beer. JBI found its design inspiration from Europe’s classic piazzas and town squares.
Anchoring the complex is Live! marketplace, featuring multiple bars, stores, and massive televisions broadcasting sporting events. On one side of the venue, the four-level Budweiser Tap House incorporates the beer brand’s color scheme of red, white, and gold, as well as a dark muted green, a signature color of Budweiser bottles before the 1940s. Designed with an early 1900s industrial aesthetic, the first floor features tabletops painted with different game boards and a brick wall adorned with painted vintage Budweiser ads.
Inspired by the Budweiser gold crown logo, the second floor offers a more upscale setting with barrel-style tufted booths, a backlit bar, and clusters of studded leather lounge seating. The third and fourth floors, along with the roof, provide direct views into the Cardinals’ stadium.
Flanking the other side of the marketplace is Cardinals Nation. Reminiscent of a baseball dugout, the first floor features a ceiling installation of LED lights emulating a baseball’s red stitching. The bright red and yellow from the Cardinals’ logo play out in the restaurant, bar, hall of fame museum, and retail area.
The second floor dining area pays tribute to the Gashouse Gang, the Cardinals’ nickname from the mid-1930s and 1940s. The time period influences the design through a pressed tin ceiling, light pendants inspired by the Edison bulb, and leather dining seating. The third floor is dedicated to events, while the fourth floor offers additional stadium views.