Contract - World’s Largest Observation Wheel Opens in Las Vegas

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World’s Largest Observation Wheel Opens in Las Vegas

09 April, 2014

-By Holly O'Dell


The 550-foot-tall High Roller has opened in Las Vegas as the world’s largest observation wheel. Designed by local firm The Hettema Group, the wheel has 28 spherical cabins — each weighing 44,000 pounds and holding up to 40 people — enclosed in Italian glass. The cabins feature monitors tucked above riders’ sightlines that play video and music shows during the 30-minute ride above the Las Vegas skyline. More than 2,000 programmable LED lights illuminate the wheel.


Photo by Denise Truscello


“Our primary goal was to simultaneously create a singularly beautiful aesthetic design for the wheel, as well as make the guest experience memorable and surprising from beginning to end,” Phil Hettema, president and creative executive of The Hettema Group, said in a statement. “We wanted to set a new bar for this kind of experience, and I think we’ve really succeeded.”


The cabin's exterior. Photo courtesy of The Hettema Group


Within the queue for the High Roller is a pre-show lounge equipped with a private, full-service bar and a mural-wrapped tabletop area. The pre-show theater includes a 270-degree screen that has six rotating films, while an adjacent wheelhouse is available for private parties and banquets.




World’s Largest Observation Wheel Opens in Las Vegas

09 April, 2014


The 550-foot-tall High Roller has opened in Las Vegas as the world’s largest observation wheel. Designed by local firm The Hettema Group, the wheel has 28 spherical cabins — each weighing 44,000 pounds and holding up to 40 people — enclosed in Italian glass. The cabins feature monitors tucked above riders’ sightlines that play video and music shows during the 30-minute ride above the Las Vegas skyline. More than 2,000 programmable LED lights illuminate the wheel.


Photo by Denise Truscello


“Our primary goal was to simultaneously create a singularly beautiful aesthetic design for the wheel, as well as make the guest experience memorable and surprising from beginning to end,” Phil Hettema, president and creative executive of The Hettema Group, said in a statement. “We wanted to set a new bar for this kind of experience, and I think we’ve really succeeded.”


The cabin's exterior. Photo courtesy of The Hettema Group


Within the queue for the High Roller is a pre-show lounge equipped with a private, full-service bar and a mural-wrapped tabletop area. The pre-show theater includes a 270-degree screen that has six rotating films, while an adjacent wheelhouse is available for private parties and banquets.

 


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