BIG Wins Competition to Design San Pellegrino Factory

The design aims to guide visitors through the company’s history in the area with a serpentine aesthetic that is evocative of the winding run of the nearby Brembo River. Image courtesy of Bjarke Ingels Group

Bjarke Ingels Group (BIG) won the international competition to design the San Pellegrino flagship factory in the heart of Bergamo, Italy. Situated within a mountainous milieu, the $95 million scheme—spanning 4.3 acres and serving as an extension to the original 1899 bottling plant—embraces the surrounding forces of nature as it evokes San Pellegrino’s industrial heritage.


Image courtesy of Bjarke Ingels Group

“It is with great excitement that we embark on this collaboration with S.Pellegrino,” says Bjarke Ingels. “Rather than imposing a new identity on the existing complex, we propose to grow it out of the complex. Like the mineral water itself – the new S.Pellegrino Factory and Experience Lab will seem to spring from its natural source. We propose to wash away the traditional segregation between front and back of house, and to create a seamless continuity between the environment of production and consumption, and preparation and enjoyment.”


Image courtesy of Bjarke Ingels Group

The design aims to guide visitors through the company’s history in the area with a serpentine aesthetic that is evocative of the winding run of the nearby Brembo River and the pitched Alpine ridges. Wide, sweeping curves work in tandem with the repeating architectural element of the archway, to create a variety of experiences and curate the flow of circulation across the factory, while framing mountainside views. A giant core sample located in the the center of the campus will serve to illustrate the 30-year journey required of San Pellegrino’s mineral water to acquire minerals and achieve purity.

With groundbreaking slated for 2018, BIG will collaborate on the project with locally-based Studio Verticale over the next four years.