Steelcase and West Elm Announce Partnership
Steelcase and West Elm have announced that they are finalizing an agreement for a new partnership that will combine the expertise of both companies in order to yield a new category of workplace design. Steelcase anticipates that it will begin offering a selection of West Elm furniture by the end of 2018. Both companies will design, manufacture, and distribute new workplace solutions in West Elm’s distinctive modern aesthetic while also ensuring access to a more expansive array of products through Steelcase’s dealer network and West Elm’s contract furnishing dealers.
“Steelcase and West Elm share an ethos of improving the physical, cognitive and emotional wellbeing of people at work. Together we will help organizations create inspiring, high-performance workplaces where people can be highly engaged and do their best work,” said Allan Smith, vice president of global marketing for Steelcase.
“We are delighted to work with Steelcase to create spaces that enhance the total wellbeing of employees and support the varied needs of today’s worker,” added Cheryl Carpenter, vice president of West Elm. “We are connected to our consumer every day and have a deep understanding of their preferences from lifestyle to workstyle. Together with Steelcase, we will create customer experiences that leverage our differentiated residential design, shared commitment to world class innovation, and Steelcase’s industry-leading workplace expertise.”